What makes
"MS. MARY’S CORNDOG KIT" 
special or unique?



Didn’t you know…corndogs are all the rave! Now that consumers have discovered transfat free cooking oil; deep fried foods are making a comeback, and corn dogs are in top demand.

Corndogs are not just a regional cuisine, but are available all across the United States and Canada. Corndogs are so popular that the first Saturday in March is actually “National Corndog Day”. Not many food products have a national day dedicated solely to it. In addition, the annual “Corndog Festival” just celebrated its 13th year in Dallas, Texas. And a “Corndog Kickoff” is in its 11th year as a benefit auction and fair food grazing party held at the Iowa State Fair.

The way that Frank’s Batter Up intends to differentiate “Ms. Mary’sŪ Corndog Kit” is:


­ It is a “made from scratch” batter mix that you add a 12-ounce can of evaporated milk to, not water.
­ It’s a simplified fun-to-make product that the whole family can enjoy.
­ It’s a make-it-fresh batter mix, not a pre-cooked frozen variety that you reheat in the microwave.
­ It’s versatile! The batter mix can be used for deep frying all kinds of other foods, such as shrimp, vegetables and pre-cooked sausage links that can be dipped in syrup.
­ It’s got a great taste and flavor that is Ms. Mary’s unique creation. There’s nothing else like it.
­ Ms. Mary’s photograph on the cover generates African American ethnic appeal.
­ This product meets the demands of the working women who are looking for convenience and have a great interest in easy to prepare, handheld foods.
­ It creates an all-in-one meal - the meat, bread, and with the left over batter that you can use to create batter-dipped side veggies - a meal any kid would enjoy.
­ This kit includes the corndog sticks to create the traditional corndog appeal.